Growth Economics Model

What our marketing is actually worth to your practice.

The same campaign, valued three ways — by cost, by revenue, and by what it adds to the sale value of your business. Adjust any assumption; every number updates live.

Enter three numbers. See what the campaign generates — in cases, revenue, and margin. Switch to Advanced for the full model.

Funnel
Capacity
EconomicsAgency fee
Agency retainer / month
Auto-calculated from your budget — adjust in Advanced
Valuation Lens 3 only
Current stage of the practice
Capacity snapshotHow the campaign fills available chair time
Your numbersWhat this campaign generates for the practice
Net profit / year
—
incremental margin · after all marketing cost
1
Cost & efficiencyFor the practice owner who thinks in cost-per-lead
2
Revenue & marginFor the practice owner who thinks in growth
Net incremental profit / year
—
on capacity-fill (incremental) margin · after all marketing cost
3
Enterprise valueFor the practice owner who thinks about selling
The double effect — re-rating on exit
Value today
—
→
Value after growth
—
Potential sale value uplift
—
growing profit can also re-rate the multiple itself

Illustrative projection. Built on observed campaign data and U.S. dental industry benchmarks (practice margin 30–40%, EBITDA margin 15–30%, sale multiples ≈2–3× for solo and 6–12× for multi-location groups). Funnel rates and CPC reflect a search-led, high-intent campaign and scale roughly linearly to ~$10–15k/mo before inventory costs rise. Actual results vary by market, capacity, case acceptance and pricing. Not financial advice.